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Top Social Media Sites in India: Trends for 2023 | Checkout the List Here

January 12, 2024

In the dynamic world of digital communication, social media platforms in India have seen a tremendous surge in popularity and engagement. With the country’s vast and diverse population increasingly coming online, these platforms have evolved to cater to a myriad of interests, languages, and communities. From global giants to homegrown networks, each platform offers unique features that resonate with different segments of the Indian audience. In 2023, understanding these platforms’ user base, content trends, and marketing potentials is crucial for individuals and businesses alike to stay ahead in the ever-changing social media landscape.

Table Of Content

1. Facebook
2. Instagram
3. X (Previously Twitter)
4. LinkedIn
5. Whatsapp
6. Snapchat
7. Pinterest
8.Telegram
9. Sharechat
10. Koo
11. YouTube
12. MX TakaTak
13. Chingari
14. Moj

1. Facebook

Features	Description
Current user Count India	Over 340 million
Key Demographics	Broad demographic appeal, especially among 30+
Trend	Steady engagement, shift towards more private and community-focused spaces.

Unique features or reasons for popularity – Diverse content types, including text, images, videos, live streaming; strong group and community features.
Popular content types among Indian users – News, entertainment, personal updates, lifestyle, community posts.
Paid Plans – Various advertising options with detailed targeting.
Website Link – Visit Website
App Link – Download app

2. Instagram

Features	Description
Current user Count India	Over 180 million
Key Demographics	Popular with younger audiences, especially 18-30-year-olds.
Trend	Rise in short video content via Reels.

Unique features or reasons for popularity – Emphasis on visual content, Stories, Reels.
Popular content types among Indian users – Lifestyle, fashion, travel, food.
Paid Plans – Sponsored posts, Instagram Shop.
Website Link – Visit Website
App Link – Download app

3. X (Previously Twitter)

Features	Description
Current user Count India	Approximately 23.6 million
Key Demographics	Popular Urban users, professionals, political and social activists.younger audiences, especially 18-30-year-olds.
Trend	Utilized for real-time news and social movements.

Unique features or reasons for popularity – Real-time content, hashtag trends.
Popular content types among Indian users – News, political discourse, brand engagement.
Paid Plans – Promoted tweets, accounts, and trends.
Website Link – Visit Website
App Link – Download app

4. LinkedIn

Features	Description
Current user Count India	Over 81 million
Key Demographics	Professionals, job seekers, industry experts.
Trend	Growing as a platform for personal branding and thought leadership.

Unique features or reasons for popularity – Professional networking, job listings, industry news.
Popular content types among Indian users – Professional content, career advice, industry insights.
Paid Plans – Premium subscriptions for additional networking and job search features.
Website Link – Visit Website
App Link – Download App

5. Whatsapp

Features	Description
Current user Count India	Over 487 million
Key Demographics	Extremely popular across all demographics.
Trend	Increasing use for business and official communications.

Unique features or reasons for popularity – Personal and group messaging, sharing of media and documents.
Popular content types among Indian users – WhatsApp Business for enhanced business communication features.
Paid Plans – WhatsApp Business for enhanced business communication features.
Website Link – Visit Website
App Link – Download App

6. Snapchat

Features	Description
Current user Count India	Over 108 million
Key Demographics	Younger audience, predominantly under 25.
Trend	Growing popularity of AR features and content creation.

Unique features or reasons for popularity – Ephemeral content, AR filters, Snap Map.
Popular content types among Indian users – Casual, fun, and visually engaging snaps and stories.
Paid Plans – Sponsored lenses, filters, and ads.
Website Link – Visit Website
App Link – Download App

7. Pinterest

Features	Description
Current user Count India	Estimated over 10 million.
Key Demographics	Popular among a predominantly female audience, hobbyists, and DIY enthusiasts.
Trend	Growing as a source of lifestyle inspiration and brand discovery.

Unique features or reasons for popularity – Image pinning, idea boards, visual discovery.
Popular content types among Indian users – DIY, fashion, recipes, home decor, and lifestyle inspiration.
Paid Plans – Promoted pins and advertisements.
Website Link – Visit Website
App Link – Download App

8.Telegram

Features	Description
Current user Count India	Estimated over 50 million.
Key Demographics	Popular among tech-savvy users and privacy-focused individuals.
Trend	Increasingly used for large group communications and information sharing.

Unique features or reasons for popularity – End-to-end encrypted messaging, large group capabilities, channels.
Popular content types among Indian users – Messaging, large group communications, file sharing.
Paid Plans – Promoted pins and advertisements.
Website Link – Visit Website
App Link – Download App

9. Sharechat

Features	Description
Current user Count India	Over 160 million.
Key Demographics	Popular in tier-2 and tier-3 cities, strong presence among regional language users.
Trend	Rapid growth in regional content consumption.

Unique features or reasons for popularity – Content available in multiple Indian languages, regional content focus.els.
Popular content types among Indian users – Regional language content, local trends, entertainment.
Paid Plans – No specific paid plans for users.
Website Link – Visit Website
App Link – Download App

10. Koo

Features	Description
Current user Count India	Growing user base
Key Demographics	Popular among Indian language speakers, including political figures and celebrities.
Trend	Gaining popularity as an Indian alternative to Twitter.

Unique features or reasons for popularity – Microblogging in various Indian languages, voice and video posts.
Popular content types among Indian users – Political commentary, personal updates, entertainment news.
Paid Plans – No specific paid plans for users.
Website Link – Visit Website
App Link – Download App

11. YouTube

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Features	Description
Current user Count India	Rapidly growing
Key Demographics	Broad appeal across all demographics.
Trend	Continues to be a primary platform for video consumption and content creation.

Unique features or reasons for popularity – Music videos, educational content, vlogs, entertainment.
Popular content types among Indian users – YouTube Premium for an ad-free experience and additional features.
Paid Plans – YouTube Premium for an ad-free experience and additional features.
Website Link – Visit Website
App Link – Download App

12. MX TakaTak

Features	Description
Current user Count India	–
Key Demographics	Young audience, short-video enthusiasts.
Trend	Gaining popularity as an alternative to TikTok in India.

Unique features or reasons for popularity – Short-video platform, similar to TikTok, with a variety of creative tools.
Popular content types among Indian users – Dance, comedy, and creative short videos.
Paid Plans -No specific paid plans for users.
Website Link – Visit Website
App Link – Download App

13. Chingari

Features	Description
Current user Count India	Gaining traction
Key Demographics	Young audience, short-video enthusiasts.
Trend	Emerging as a popular short-video platform post-TikTok ban

Unique features or reasons for popularity – Short video creation, trending music and filters.
Popular content types among Indian users – Short creative videos, music, and dance clips.
Paid Plans – No specific paid plans for users.
Website Link – Visit Website
App Link – Download app

14. Moj

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Features	Description
Current user Count India	Rapidly growing
Key Demographics	Young audience, particularly those interested in short-form video content.
Trend	Popular among users seeking alternatives for TikTok.

Unique features or reasons for popularity – Focus on short video content, variety of filters and effects.
Popular content types among Indian users – Short entertainment videos, dance, music, and comedy.
Paid Plans – No specific paid plans for users.
Website Link – Visit Website
App Link – Download app

Abhishek

Marketing and product manager at Couponswala.com, with expertise in digital marketing, SEO, and product management. I'm passionate about using data to drive decision-making and am always looking for ways to improve our marketing strategies and tactics.