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    E-Commerce: Trendgame | Savings – Trends and Behaviours, India

    January 9, 2024
    ecommerce trends report

    From days of old, there has always been a pattern that ensued during a certain time. From disco, rock music, and bell-bottoms to the current hoodies, electronic dance music and brunch parties, it can be observed that as time moves on, so does the interest of people. This can be identified as a change in the interest of a collectively large group of individuals that bring forth a cultural reset. Or in laymen’s terms a change in trends. This is due to the change in how a person goes about daily life as the world progresses in terms of technology and innovations. 

    Just 10 years ago a person would watch a TV series through cable or a TV service provider. In today’s world that would seem ancient as online streaming, thanks to Netflix and Amazon Prime, exists. Individuals barely watch shows provided by cable operators and this is a trend that has started a couple of years ago. As was the transition of purchasing SUV’s over a hatchback saw a massive rise over a couple of years. Trends play a big role in today’s world and CouponsWala has recognized the potential of trends to offer the best deals to the end-users.

    About 

    Quality is a top priority for CouponsWala. With a plethora of deals on offer, CouponsWala is a must-visit when looking for the best deals to save big on online purchases. The categories to save on vary from a wide range of fields as CouponsWala has a deal on almost anything individual wishes to purchase. Be it bus tickets, pizzas or an online course, CouponsWala has curated offers that will make online purchases a fun experience. It is not just a deal-oriented hub, one can also find blogs on tips to save money, the latest subscription plans, upcoming sales, and more. Visit CouponsWala to know more.

    Basic Trends

    Recent trends suggest that the e-commerce sector is seeing major growth in the past couple of years. This is mainly due to the rise in the general public spending more and more time on the internet. Companies realized that having an online presence boosts their sales because of the ease of traffic that is generated. With people spending a majority of the time on their mobile devices it is easier for companies to target them and thereby increase the number of people they are reaching with their product and service. Research suggests that this market is set to grow exponentially and it is just a matter of time before the e-commerce sector becomes a large contributor to the growth of the economy.

    Methodology

    How does one go about finding the right set of data and information to form a thesis on? Thanks to modern technology and the reach it provides, this is achieved by taking surveys and using Google Analytics to selectively find what each individual is interested in. CouponsWala website traffic provided information as to which blog or coupon individuals were interested in thereby showing the category of interest. A survey that was conducted also showed which categories people look for offers when shopping online. 

    Top 5 Categories

    When people search for products and services online they usually look for a specific product or service that they can find under the various categories to choose from. These trends tend to change with the demographic as different cultures instigate different purchase interests in individuals. Below are the top 5 categories that people search for when shopping online. 

    Survey Data

    This data was derived using surveys to find what people were interested in when shopping for products or services online.

    • Fashion – The top search from the survey results was fashion after a majority voted that clothing and apparel was something they look for earnestly.
    • Electronics – Electronics came second with individuals showing interest in electronic devices to make everyday life easier.
    • Travel – Travel was third as wanderlust was a priority somewhere down the line.
    • Beauty – The need to look good came up fourth on the list
    • Food & Drinks – Satiating hunger pangs is a big part of a daily routine and the food category made it to number four on the list. 

    Google Analytics

    Individuals might choose a different option during a survey as their mood while answering the questionnaire tends to stay constant. However, with Google Analytics, we get a clearer picture of what people are interested in. This is derived from the website traffic on a particular page when an individual clicks on it. 

    • Education – As we can see data from Google Analytics is different from surveys as the number one and most searched topic was Education rather than Fashion.
    • Grocery – Grocery searches took second place on the website when people wanted to shop online.
    • Food & Drink – Food made it to third place from fourth on our website.
    • Travel – Travelling is still seen as an important need as it retains a place in the top 5.
    • Games – On a surprising turn of events games has made its way into the top 5 of most searched categories. 

    Top 8 Cities

    Demographics of different cities play a vital role in terms of online searches. With companies offering different types of advertising to boost sales based on the interests of a particular region, we can see the discrepancies of cities when it comes to purchases. Below are the top 8 cities with varying search results based on Surveys and Google Analytics.  

    • Bengaluru

    The silicon valley of India is best known for its weather and the various places to visit with regards to food varying from the most affordable to gourmet dining. Food and drinks take the top spot in Surveys. Travel is first on the Google Analytics front.

    • Hyderabad

    One of the most beautiful cities that is also famous for its delicious biriyani which is known all across India. Hyderabad finds itself with the Fashion industry taking precedence in the Survey while Groceries are at the top of the list from Google Analytics.

    • Delhi 

    The metropolitan capital territory is a cultural wonderland with people from different cultures coexisting in harmony. Surveys showed that Electronics is on top and Google Analytics show that Education is the top searched category.  

    • Mumbai

    The famous port that houses most of the Bollywood celebrities has the general public using the internet to search for various things other than Shah Rukh Khans house. Survey shows that Fashion is leading the front with Google Analytics showing that Groceries are what people look for on our website the most.

    • Pune

    The Oxford of the East has a plethora of educational institutions and is also the top automobile manufacturer in the country. Fashion is again seen leading the pack when asked for what people would search for the most on Surveys. Grocery takes the top spot by a landslide when analyzed through Google Analytics.

    • Chennai

    Famous for beautiful temples and offering large cultural diversity, Chennai is a city that is a must-visit to take in the different ambiances that are catered at every corner. As with the other cities, Fashions seems to be on top in Surveys while Groceries take an unbelievable lead in Google Analytics. 

    • Patna

    Known for the various architecture with history built in every corner of the stone, Patna is a historical piece of land that takes us back to our roots. In an astonishing turn of events, both the Surveys and Google Analytics show that Education is the most searched category in Patna. It would seem that the people of Patna have a clear yearning for knowledge.

    • Ahmedabad

    Situated on the banks of the Sabarmati river, this famous tourist attraction city is known for the cotton textiles it produces. Beauty takes the top position on the Survey list and Grocery is the leading search term when it comes to Google Analytics. 

    Conclusion

    Trends are like the waves that hit the shore, they come and go in various forms. As trends have persisted since the beginning of mankind, one thing is for sure, trends are a constant and will continue till the end of mankind. Data and analyses help us see the various trends that take place during a certain period. Now is the time for e-commerce to boom and we are all here to witness it. To search for deals and offers in your favorite trending category, make sure to visit CouponsWala.

    Abhishek

    Abhishek

    Marketing and product manager at Couponswala.com, with expertise in digital marketing, SEO, and product management. I'm passionate about using data to drive decision-making and am always looking for ways to improve our marketing strategies and tactics.

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