More

    Amazon Top Deals 2024 - 70%+ Off

    AJIO Upcoming Sale May 2024 | 40-80% OFF | Iconic Fashion Sale Live Now

    May 22, 2024
    AJIO Upcoming Sale

    Key Takeaways

    • Broad Range of Sales: It details Ajio’s various sale events throughout the year, offering significant discounts on apparel, footwear, and accessories for all ages.
    • Discounts and Deals: Highlights include discounts ranging from 50% to 90%, special cashback offers, and additional savings for prepaid orders.
    • Special Sales Dates: Provides a comprehensive list of sale dates, including Republic Day, Diwali, and end-of-season sales, ensuring shoppers know the best times to find deals.

    AJIO is an online fashion store that sells the most up-to-date, trendy, and unique fashion styles from India and around the world. AJIO transforms your shopping experience by bringing you the most exclusive brands from around the world. The AJIO Upcoming sale 2024 offers the best prices on apparel, footwear, and accessories for men, women, and children across the store. With the fantastic AJIO free delivery coupon and deals, you can shop for the latest and finest fashion styles while saving up to 70% on your order.

    Ajio Best Deals May 2024 | LIVE NOW | 40-80% Off

    AJIO Sale Today Offers & Deals | Updated Now (LIVE)

    CategoryDetailsOffers
    Men’s FashionUp to 70% Off on LoungewearBuy now
    Women’s Fashion50-90% Off on Fusion Wear for WomenBuy now
    Men’s FootwearUp to 80% Off on Puma FootwearBuy now
    Women’s FootwearGet Up to 70% Off on all FootwearBuy now
    Men’s AccessoriesFind Discounts of Up to 80% OffBuy now
    Women’s AccessoriesMaximum Discount on Your Favorite GearBuy now
    Kids FashionProducts Starting Under Rs. 599Buy now
    BeautyUp to 30% Off on Trending StylesBuy now
    Home & KitchenGreat Deals on All Home ProductsBuy now

    Ajio is your greatest option if you want to buy your favorite things online because they have a lot of market trust and trustworthiness. They also frequently offer significant discounts, so keep a look out to acquire your favorite things for the best deal. The greatest daily bargains for today are listed above for your perusal.

    AJIO Fashionation Sale | 50% – 90% Off on 2500+ Brands

    As part of the Republic Day celebration, Ajio is providing you with the chance to be a part of the biggest fashion sale Ajio Fashonation. Get maximum discounts on footwear, clothing, and all other fashion products. Don’t miss out on this amazing festive offer.

    • 50% – 90% Off on 2500+ brands and on 99% of the styles
    • Get 30% cashback up to Rs 500 every day along with a 5% instant discount on prepaid orders

    Ajio Next Sale May 2024 | Fashionation Sale Sale | Shop Now!!

    Ajio Next Sale Dec 2024Next Sale DateSale Link
    Fashionation SaleLive Now!Check Now
    Ajio Winter FestLive Now!Check Now
    Ajio Top Ethnic WearLive Now!Check Now
    Ajio Wardrobe ClassicsLive Now!Check Now
    Ajio Denim HitsLive Now!Check Now

    Ajio has hosted a variety of sales in the upcoming month offering up to 80% discounts on selected products. Ajio has also offered exclusive discounts and deals for first-time users and customers using specific bank cards or wallets. It’s always a good idea to keep an eye on their website or social media channels to stay up-to-date on their latest offers and promotions. Check Ajio Coupon Code to claim 80+10% OFF on all categories.

    Ajio Christmas Sale | 50% off on Gifts

    Ajio has taken care of your New Year’s and Christmas celebrations by scheduling a discount for the last month of the year as well. Why go to the malls and stores and wait in lines for hours when you can shop from the comfort of your own home with the touch of a button?

    • Shop for some of the most fashionable gowns from Fig, Rio, Fusion, or Team spirit with savings ranging from 30% to 51%
    • Trends, Outryt, Fig, and Fusion have some of the most unique skirts for a Discount of Up To 52%

    Ajio New Year Sale – End The Year In Style

    Nothing beats the opportunity to start a new year by doing a little shopping for the remainder of the month. Whether it’s workplace attire, nightwear, hair and beauty products, or cosmetics, you’ll find it all during Ajio’s greatest sale. You’ll understand why we advised you not to miss the Ajio New Year Sale 2024 once you see how much you may benefit from it.

    • Get upto 50% discount on ethnic wear brands such as Biba, W, Aurelia, Soch, and Global Desi
    • Are you a fan of accessories? Zaveri Pearls are available at a minimum of 80% off

    Ajio Dussehra Sale | Up to 30% Discount

    There is no other month like October when the real holiday season begins. From Navratri to Diwali, the surrounding area is not only alive but also happy. And what better time could there be than to buy new clothes, bags, accessories, shoes, and everything else that makes us feel good?

    • Up to 30% discount on products like Under Armor, Steve Madden, Forever New, and Bugatti
    • Buy Levis jeans in their new collection at a discount of 15% during the Ajio Navratri collection campaign

    Check out Ajio Dussehra Sale for more offers and deals.

    AJIO Upcoming Sale Date May 2024

    Ajio Upcoming Sale May Sale Dates
    Ajio New Year Sale1st – 5th Jan
    AJIO Fashionation Sale  6th – 7th Jan
    AJIO Republic Day Sale 21st – 26th Jan
    AJIO All-Stars Sale10th 14th Feb 
    AJIO Holi Sale 3rd – 6th March
    AJIO All Stars Sale7th – 19th March
    AJIO 7th Birthday Bash27th – 31st March
    Pay Day Sale1st – 3rd April
    Ajio Mid-Season Sale24th – 26th April
    The Ajiomania Sale14th – 21st May
    Ajio Mega-Summer Carnival22nd – 27th May
    Ajio Big Bold Sale1st- 11th Jun
    Ajio Giant Fashion Sale1 Jun – 5 Jun
    AJIO Summer Sale 20247th- 11th Jun
    Ajio Luxe Sale 20242nd – 10th Jun
    Pre Buzz AJIO Mania Sale 4th – 7th July
    AJIO Independence Day Sale 8th – 15 Aug
    AJIO Rakhi Sale 21st – 30 Aug
    AJIO Navratri Sale 24th – 5 Nov
    AJIO Indie Sale  6th – 9th Nov
    AJIO Diwali Sale 10th – 14th Nov
    AJIO Christmas Sale 20th – 25th Dec
    AJIO End Of Season Sale26th – 31st Jan

    Ajio is renowned for its propensity to release everyday deals and offers in addition to sales on special occasions and seasons. They spread out their 20 or more sales over the year. This indicates that they make at least two sales per month. This will undoubtedly draw a sizable audience and serve as a strong point for both parties. Check out every sale that will be taking place on Ajio shortly.

    Ajio Summer Sale – Get 50-90% OFF

    Ajio Summer Sale Offer DetailsBuying Link
    FashionGet 50-90% OffBuy Now
    AccessoriesEasy 10 Days Return AvailableBuy Now
    Baby CareUp to 60% OffBuy Now
    Personal CareGet Extra Rs. 500 OffBuy Now
    Home & KitchenSave Up to 39% OffBuy Now

    We all fantasize about refreshing our wardrobe with new summer arrivals. And who better than Ajio might meet your requirements? Now that you can take advantage of the Ajio summer sale it is one of the best AJIO Sale 2024, you can skip the long lines at the malls and place your order from the comfort of your own home. To learn more, read the following information:

    The AJIO Mania Sale 2024 | 50-90% OFF on 12,500 Brands

    The AJIO Mania deal is up and running right now. The fantastic fashion assortment is now on sale, with a variety of deals. In terms of products, brands, and money-saving Ajio offers, the Ajio Mania Sale is one of India’s largest online fashion sales. It usually takes place in September and lasts for 5-6 days. Bank incentives, new user offers, exclusive sale deals, app-only discounts, and flash sales are part of this Ajio sale. It features major Indian and international brands at steep discounts, making them accessible to the general population. Ajio coupons are also available, which can help you save even more money.

    Here is a roundup of the best Ajio Mania Sale deals to give you a taste of what’s on offer:

    • Get 50% – 90% discounts on all categories
    • Save up to 45% on apparel, shoes, and accessories with Epic Deals.
    • Save up to 60% off at Marks & Spencer’s sale
    • Footwear from popular brands such as Sketchers, Puma, Red Tape, and more. Offers at a Minimum of 20% Off
    • H & M, Levis, and other brands are up to 50% off
    • Save up to 75% on Kurtis, sarees, and more from the Indian ethnic collection

    AJIO Shopping Sale – Shop For Best Deals

    We all fantasize about refreshing our wardrobe with new summer arrivals. And who better than Ajio might meet your requirements? Now that you can take advantage of the Ajio Upcoming Sale 2024, you can skip the long lines at the malls and place your order from the comfort of your own home. Adidas, Levi’s, U.S. Polo Assn, Armani Exchange, and GAS all have deals in this Ajio sale. Ajio Gold is a wonderful alternative if you want luxury apparel featuring Superdry, Marks & Spencer, and many other top international fashion brands.

    • Clothing from renowned brands including Levis, Arrow, Biba, and Aeropostale is up to 50% off
    • Take home fashionable Tommy Hilfiger clothing with discounts ranging from 20% to 30% off
    • Invest in a few pairs from Steve Madden, which are on sale for 15% to 35% off during Upcoming sale on Ajio 2024.

    AJIO GAS Sale | 50-60% off on GAS Clothing

    GAS T-shirts, pants, and shirts for men are available at a discounted price. AJIO’s Fashion is currently offering 50-60% off on GAS Clothing. It is valid for all new or old AJIO customers. Every online shopping enterprise provides discounts but makes up the money through delivery charges. This entirely defeats the purpose of adding discount offers or promo codes to save money sometimes.

    Ajio Republic Day sale – Don’t Miss Out!

    There is almost certainly no one who does not enjoy shopping. And why not, if there’s a service like online shopping? Recognizing this requirement, a shopping platform like Ajio announced the upcoming Ajio sale, which will take place from January 22nd to January 26th, 2024. Additional information can be found here:

    • Whether you prefer plain t-shirts with applique detail or striped round-neck with full sleeves, you’ll find it all on Ajio during the Ajio Republic Day Sale 2024 for flat 50% to 75% off
    • Try on some basic floral kurtas and don’t forget to take advantage of the 40% to 70% flat discount

    AJIO New User Offers | Save Rs. 999

    Looking for a place where you can purchase Tops, T-shirts, Watches, Footwear, formals, ethnic wear, Sunglasses, Jeans, Gym wear, and many more? Ajio is providing its new users the joy of using a discount offer by just installing the app and purchasing a product.  

    Ensure that the products or items that you wish to add to your bag before purchase are eligible for the offer. To find that out, select the product you wish to purchase, and just below the price you will be able to see the coupons, offers, or codes that can be applied to that particular product. Once they’re all added to ‘Bag,’ click on ‘Apply Coupon’ on the right-hand top corner of the page and your order will have been discounted. Don’t forget to read our blog on Ajio’s new user offer.

    Ajio Referral Code | Refer & Earn

    What better way to shop for new products than to share the joy of introducing new products to make a difference in your loved one’s life while benefiting from a little reward for your kind thought.

    Show your loved one or friend that they are always on your mind by sending them an invite using Ajio Referral Code that they can use to upgrade their existing wardrobe with the extravagant offers and apparel present on the website. 

    Of course, Ajio is not about letting your kindness go unseen. Users who invite individuals to join the shopping platform are rewarded with a little prize. It is Ajio’s way of showing its appreciation towards its customers.

    AJIO Voucher | 50%-90% Off on 800,000+ Styles

    Vouchers instigate the user to go through with the purchase as with enough vouchers providing the same discount you do not have to pay a single rupee and can make purchases that much more enticing as they provide eye-catching discounts that will make you close the deal. You must read through our blog covering important details about the Ajio gift card.

    AJIO Bank Offer | Get 70% Off + Earn 8% Cashback

    Ajio and some banks have a similar train of thought and have found a way to come together to work on their mutual interest to make customers purchase products. With Ajio HDFC offer providing exclusive discount that is too good to be true, Banks are also trying to make individuals who have made an account in the bank make more purchases. Various banks are providing exclusive offers to its account holders so that they don’t have to hold back on purchasing that one dress or shoe that they have always wished for but could never complete the purchase because the price was too high. Login into Ajio and look for the payment offer provided by your bank or UPI partner and apply before purchasing your products on the checkout page. Find all the exclusive and active Ajio Payment offers.

    Ajio 7th Birthday Bash | 50-80% Off

    You can now save up to 90% on all main products such as shirts, jeans, Kurtis, trousers, shoes, and blazers as part of Ajio’s Big Birthday Bash Offers. Continue reading to learn more about the offer and how you can take part in the festivities. Check Ajio Coupon Code & get up to 50 to 80% off on all fashion products.

    AJIO Online Shopping | Flat 70% Off

    There’s no one who does not enjoy shopping. Why not, if there’s a facility like an internet shopping? Ajio, a shopping site, recognized this need and announced the upcoming Ajio sale, which is scheduled. Whether you prefer plain T-shirts with applique details or striped round necks with full sleeves, you’ll find it all on Ajio during the Ajio Sale. Try on some basic floral Kurtis, and don’t forget to take advantage of the 50% to 60% flat discount. Take advantage of the Sketchers offer and save 30% on the best footwear.

    Get the updated list of the Ajio coupon online to avail of the best discounts for yourself and also save on your purchase. 

    Ajio Kurti Sale – Up to 70% Off Unique Styles and Top Brands

    Ajio has one of the most comprehensive choices of women’s Kurtis. This portal, which houses popular brands such as Biba, Rangreeti, Aurelia, and others, allows you to shop for a variety of Kurtis. At Ajio, you can find Kurtis for under Rs. 200 or you can browse the assortment of bestselling Jaipur Kurtis clothes and get amazing savings on your online order. If you enjoy wearing Indian clothing, Ajio also has a large selection of long and short Kurtis. You will not be able to limit yourself to just one.

    Similarly, the Ajio Kurtis under 500 section has a good assortment of fashionable Kurtis. Filter your results by materials, such as Ajio cotton Kurtis and woolen Kurtis, or on occasions such as Ajio party wear Kurtis and choose your favorite piece from the collection.

    Ajio Indie Days – Great Offers On Fashion

    With the trendiest, freshest, most distinctive designs from India and throughout the world, AJIO enables you to freely express your personal style, with unshakeable confidence and optimism.

    To honor the history of hand-crafted Indie Styles, AJIO is offering up to a 70% discount on popular styles. Take advantage of our Indie Days Sale’s featured styles.

    • Get up to 50% off all Indian ethnic wear like sarees
    • Up to 70% off on all Men’s ethnic dresses

    AJIO Big Bold Sale | Amazing Discounts

    The Ajio Big Bold Sale 2024 offers a 50% discount on leading goods. Super Dry is the driving force behind this Ajio sale, so expect big savings. This offer includes free presents, loyalty points (Reliance points), awards, games, and a variety of other fun items. So keep an eye out for the Ajio flash sale that says Buy 1, Get 3 Free. Furthermore, other wild discounts might save you up to 40% on stylish items.

    • The major attraction is the Buy 3 get 1 free offer
    • Get 81% Off on top brands

    It’s an “Add to Cart” Kinda Day!

    From October 8 through October 15, 2024, you can shop uninterrupted on Ajio for any of the products or brands and get a discount. Ajio has planned the Ajio Flash sale so that you may obtain everything you need for the upcoming festivals without breaking the rules. There are a lot of Ajio Shopping sale discounts on top fashion items. Men’s, women’s, and children’s fashion are all available. You can also shop in the home and kitchen sections. And the Ajio new user deals allow you to save even more money when you sign up for the platform for the first time. Take advantage of the Ajio Upcoming Sale 2024 to save maximum, you’ll need Ajio coupons, which are plentiful on our Ajio occasion page.

    • If you’re short on accessories, bags, or footwear for the festival, know that companies like Under Armor, Steve Madden, Forever New, and Bugatti have everything you need at up to 20% off
    • Getting 65% off clothing from companies such as Vero Moda, Tommy Hilfiger, and UCB
    • During the Ajio Flash Sale, you can get 25% off Levis jeans from their new line

    Ajio Diwali Sale | All Stars Sale – Diwali Edition

    Diwali is the one event when we end up buying the most gifts, whether it’s for ourselves, our family, friends, or coworkers. However, the advantage this time is that you can shop at discounted rates during the Ajio Diwali sale 2024 without having to worry about spending too much all at once.

    • Buy sarees for the festival from a top brand like Indie for up to 70% discount & check Ajio sale date
    • Accessorize for Diwali with stylish and elegant accessories from brands like Alankruthi, Alamod, and WHE with discounts ranging from 50% to 65%

    Ajio Upcoming Sale Date 2024

    ajio upcoming sale 2024
    ajio upcoming sale 2024

    Ajio Rakhi Sale – Find The Best Deals

    Ajio Rakhi Sale, which is presently active, is recognized for providing its consumers with the best prices and discounts on a variety of products. The sale is set to run until August 21, 2024, which is the last day before the event. This Rakshabandhan, you may give your sibling the nicest present possible since Ajio Rakhi Sale is offering a huge discount on all of its products for men, women, and boys.

    • Users can get up to 50-80% off on all selected fashion products

    Ajio Independence Day Sale | 50% Off on Footwear

    Every month provides a new surprise that we all look forward to. Ajio has also set up facilities for the month of August so that you can shop freely without worrying about the cost. Whether you’re shopping for the holiday season, a birthday or an anniversary of a family member, the Ajio Independence Day sale 2024 is here to help. Let’s see what we’ve got planned for you!

    • During the Ajio Independence Day sale, you can save up to 40% on Adidas footwear
    • Why should you pass up the opportunity to save 30% to 60% on Steve Madden during the Ajio sale?

    Ajio Navratri Sale | Flat 40% Off

    There is no other month like October when the real holiday season begins. From Navratri to Diwali, the surrounding area is not only alive but also happy. And what better time could there be than to buy new clothes, bags, accessories, shoes, and everything else that makes us feel good?

    • Up to 30% discount on products like Under Armor, Steve Madden, Forever New, and Bugatti
    • Buy Levis jeans in their new collection at a discount of 15% during the Ajio Navratri collection campaign

    Ajio Diwali Sale – Best Festive Discounts

    Diwali is the one event when we end up buying the most gifts, whether it’s for ourselves, our family, friends, or coworkers. However, the advantage this time is that you can shop at discounted rates during the Ajio Diwali sale 2024 without having to worry about spending too much all at once.

    • Buy sarees for the festival from a top brand like Indie for up to 70% discount
    • Accessorize for Diwali with stylish and elegant accessories from brands like Alankruthi, Alamod, and WHE with discounts ranging from 50% to 65%

    AJIO End Of Season Sale | T-shirts at 30 to 40% off

    Hop on to save your wallets on this End Of Season Sale (EOSS) by Ajio. It is a great chance to fill your carts with everything you need at unbelievable prices. The sale starts on June 20th and goes online for 10 days. Why wait? Click the link below to grab everything of your choice at great deals now. 

    • T-shirts at 30 to 40% off
    • 50 to 90% off on selected brands of merchandise

    AJIO Final Clearance Sale – Upto 80% Off

    Prepare to shop till you drop because the much-anticipated Ajio deals have begun! Shop at the Ajio Final Clearance Sale 2024 and save up to 90% on popular brands and categories, with an additional 30% off.

    There has to be something prepared for the entire year when there is Ajio. And, as in past months, the Ajio clearance sale is planned for November, during which you can shop as much as you want. The AJIO Big Bold is one of the best AJIO Upcoming Sale 2024. Too eager to find out what the month of November has in store for you? Check out AJIO’s website to find out for yourself.

    Find out more details below:

    • Save an extra 5% on app orders
    • Earn big with Reliance One benefits
    • Premium brands with 40 – 70% Off
    • 10% extra discount on payment by SBI / ICICI / Bank of Baroda cards

    Ajio Valentines Day SaleFor The One You Love

    Do not let Valentine’s Day pass without making your special someone feel cherished, whether it is your wife, husband, fiancé, or just a close friend. Give them surprises they’ll remember and admire for the rest of their lives.

    • Add a couple of ethnic clothes from the Indo Era at a minimum of 40% discount to make your wardrobe even more sophisticated and appealing
    • Don’t miss out on the chance to get ethnic apparel from a top brand like Ishin for 50 percent to 65 percent off during the Ajio sale

    Ajio Holi Sale – Festival Offers Like Never Before

    Why waste any month when you can buy all year without worrying about going over budget? Plus, our favorite festival of colors – Holi – will be included in Ajio’s upcoming March 2024 sale. Because such moments do not come along very often, celebrate this celebration in flair and with zeal.

    • Take advantage of up to 50% off any Bata footwear during the next Ajio sale
    • Check out the up to 50% off deal on GAP, one of our favorite brands

    AJIO Sale Women’s | 50% Off in this Women’s Day

    Avaasa’s Kurtis and ethnic wear are on sale for women in Ajio Upcoming Sale 2024. You can also look at Ajio’s Rs. 199 and Rs.299 Kurtis on sale. Dresses, sweatshirts, blazers, tops, chinos, Ajio shoes for women, silk and cotton sarees, and more are all on sale for ladies. Ajio’s footwear on sale is likewise a popular choice. Forever21, Avaasa, Dune London, and Lacoste are just a few of the top women’s brands. Ajio discount dresses can also help you save a lot of money.

    Ajio Upcoming Sale FAQs

    Q1. Which sale is the Ajio biggest sale?

    Ans:- The Ajio Mania Sale is seen as the biggest sale for Ajio. This is also one of the biggest in the country that comes with whipping offers and discounts. You can almost get huge discounts of up to 90% plus an extra 10% discount during this sale. Start your shopping spree with these enthralling deals and discounts without fail. This is something that you should not miss out on.

    Q2. When is Ajio Big Bold sale starts?

    Ans:- Ajio is a huge brand with an extensive collection of clothes, footwear, and accessories. The numerous stunning designs that you get from here make people come back for more. And the Ajio Big Bold Sale brings in huge discounts on all the products. Mark the dates and use the exciting discounts to buy your favorite products at the best prices. The Ajio Big Bold Sale happens in the month of December, usually from the 10th to the 19th of December.

    Q3. Are there any offers in AJIO?

    Ans:-  Ajio is a huge space of stunning apparel and footwear. The collection here can leave you mesmerized and come back for more. And the interesting thing is that there are amazing offers in Ajio all the time. Getting your hands on these will make your shopping time at Ajio more exciting. Also, you can get amazing discounts and offers on Ajio all the time at Couponswala.

    Q4. How do I get a huge discount on AJIO?

    Ans:- Discounts are lifesavers when it comes to shopping. These help in reducing a significant amount of money from your total payable amount. This is why huge discounts can help you save big. Here is how you can get your hands on these amazing things.
    Step 1: Visit Couponswala
    Step 2: Search Ajio in the search tab
    Step 3: Got through all the stunning discounts on the page
    Step 4: Click on ‘Get Deal’ or ‘Get Code’ to grab the deals

    Q5.  How do I get a discount code for AJIO?

    Ans:- Discounts are everywhere. Every brand comes up with these to help their customers save big on their orders. And the internet is filled with amazing discounts and also fake discount codes that do not work. This is why you gotta be careful while choosing discount codes online. If you are looking for a discount code for Ajio, then you can get them at Couponswala any time you want. The site is filled with legit working discount codes. 

    Q6. How do I use AJIO 399 coupon?

    Ans:- The Ajio 399 coupon code helps in saving you hugely with your orders. And using this code is pretty much an easy task. Here is how you can redeem the code on Ajio.
    Step 1: Visit Ajio
    Step 2: Add the products to the bag that fall under the offer
    Step 3: Click on view bag
    Step 4: Click on ‘Apply coupon’
    Step 5: Select the coupon from the lot
    Step 6: If not copy and paste the code that you have
    Step 7: The coupon gets redeemed after you click ‘Apply’

    Q7. When is Ajio next sale?

    Ans:- Check out the CouponsWala Ajio Upcoming Sale blog and stay updated with the sale dates and ongoing offers.

    Conclusion

    Ajio as a company is doing its best to provide customers with the best shopping experience. You can start preparing a list of products you would like to buy during the upcoming sale in Ajio. All in all, there are a number of ways to procure a good deal on your favorite shoes or that dress that has been locked up in your wishlist or added to your bag but has never seen the light of the checkout page. With all these offers provided by different banks, they are no longer a dream but a reality. Use the codes to save a little bit and purchase that apparel that you had to let go of because you exceeded your budget.

    Abhishek

    Abhishek

    Marketing and product manager at Couponswala.com, with expertise in digital marketing, SEO, and product management. I'm passionate about using data to drive decision-making and am always looking for ways to improve our marketing strategies and tactics.

    Sign Up for the best deals on the internet!

    Realtime deals, promo codes and offer updates from all online
    stores!

    emailgirl (1)